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Posted on 13.02.18

Records smashed as Spirit of Speyside Whisky Festival celebrates soaraway sales

Ticket sales for the 2018 Spirit of Speyside Whisky Festival have set new records, with almost 5,000 tickets valued at £154,000 being bought within 24 hours of them being released.

The early sales rush galvanises the festival’s reputation as one of the world’s leading whisky celebrations, with 116 events completely selling out within the first day of the tickets going on sale.

Records were shattered with an additional 797 tickets generating an extra £32,362 being sold, compared to last year’s record high for the 24 hour sales period.

The phenomenal demand has been driven from both home and abroad, with whisky lovers in the UK, USA and Germany the top three early-booking nations.  The festival continues to attract global interest, with website browsers from across Europe and North America and also Vietnam, Tanzania, Trinidad and Tobago, Kazakhstan, El Salvador and the Falkland Islands.

Eager whisky lovers went into overdrive snapping up 1,058 tickets worth £46,000 in the first 10 minutes of them going live at 12 noon on Tuesday. The buying frenzy continued and within an hour 3,838 tickets had been sold and that figure rose to 4,982 with 24 hours.

With 520 events making up the 2018 festival, there are still plenty of tickets available and the chance to savour a range of themes, from nosings and tastings, to a ceilidh on board a train, whisky caching, craft events, quizzes and valuations.

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